Yalda Modarres - Interaction Designer

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With 3 years of work experience in the enterprise industry, 2 years of experience working at start-up companies in Canada and abroad, and a Masters degree in HCI, I have vowed to fight unfriendly interfaces and battle confusion in all forms.  

Throughout my career, I have had the great fortune to work on some truly inspiring projects, while meeting many influential and creative individuals along the way. I love to research, document, brainstorm, design, prototype, and present. 



My projects contain applications and softwares that run on web, desktop, mobile, and even smart wearable devices. 


The Design Process

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Empathise and Define

In the first stages of the Design Thinking process I really focus on understanding the problem through observing, engaging, and empathizing with people to understand their experiences, to have a deeper personal understanding of the issues involved. Empathy is crucial to a human-centred design process such as Design Thinking, and empathy allows design thinkers to set aside their personal world in order to gain insight into users and their needs.

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Ideate and Design

After I fully understand my users and their needs in the Empathise stage, and I analyse and synthesise my observations in the Define stage, I start to "think outside of the box" to identify new solutions to the human-centred problem. I even look for alternative ways of viewing the problem itself. 

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Prototype and Test

My experience has taught me that good design is not created in a moment of inspiration or a bubble. It is an iterative process requiring collaboration between multiple teams and your end users. It is very important to prototype the ideas and to test them before those ideas are taken into implementation. 

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“There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.”

Milton Glaser