Yalda Modarres - Interaction Designer


With 3 years of work experience in the enterprise industry, 2 years of experience working at start-up companies in Canada and abroad, and a Masters degree in HCI, I have vowed to fight unfriendly interfaces and battle confusion in all forms.  

Throughout my career, I have had the great fortune to work on some truly inspiring projects, while meeting many influential and creative individuals along the way. I love to research, document, brainstorm, design, prototype, and present. 

My projects contain applications and softwares that run on web, desktop, mobile, and even smart wearable devices. 

The Design Process


Empathise and Define

In the first stages of the Design Thinking process I really focus on understanding the problem through observing, engaging, and empathizing with people to understand their experiences, to have a deeper personal understanding of the issues involved. Empathy is crucial to a human-centred design process such as Design Thinking, and empathy allows design thinkers to set aside their personal world in order to gain insight into users and their needs.


Ideate and Design

After I fully understand my users and their needs in the Empathise stage, and I analyse and synthesise my observations in the Define stage, I start to "think outside of the box" to identify new solutions to the human-centred problem. I even look for alternative ways of viewing the problem itself. 


Prototype and Test

My experience has taught me that good design is not created in a moment of inspiration or a bubble. It is an iterative process requiring collaboration between multiple teams and your end users. It is very important to prototype the ideas and to test them before those ideas are taken into implementation. 

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“There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.”

Milton Glaser